ROI calculator
See what answering every lead in 60 seconds is worth
The defaults are published speed to lead research, not our own client numbers. Change any figure to match your business and watch the math update.
Sources and assumptions
Every default below is an industry benchmark from published research or your own business, never a Barnett Automation result. We are pre revenue, so treat the sourced figures as planning numbers and the assumptions as starting points to replace with your real data.
- Lead to booked appointment, slow response: 30% sourced
Chili Piper analysis of 4M form submissions found slow responders booked meetings at ~30%. Average B2B first response runs 42 to 47 hours, and only ~23% of firms answer within 5 minutes, which is the gap this closes. - Booking rate with a 60 second response: 60% sourced
Roughly 2x the slow baseline. The same Chili Piper cohort that answered fast booked 66.7%. Funnel level speed to lead lift across studies clusters 1.4x to 2.9x, centered on 2x (Chili Piper, HBR "The Short Life of Online Sales Leads", the MIT / InsideSales Oldroyd study showing 21x qualify and 100x connect inside 5 minutes vs 30). - Appointment show rate: 75% assumption
Booked B2B sales meetings commonly no show 20 to 30%. Set this to your own calendar's number. - No show reduction from reminders: 30% assumption
Automated reminder cadences are widely reported to cut no shows 30 to 50%. We use the low end. The system owns the reminder cadence, so this is a lever we control. - Shown appointment to close: 25% assumption
Typical for a qualified B2B consultation. The system does not change your close rate, so it stays the same on both sides of the math. Use your real number. - Monthly leads and average deal value your data
These are yours. Defaults are placeholders for a ~$1M service business running paid traffic.