ROI calculator
See what answering every lead in 60 seconds is worth
The defaults are published speed to lead research, not our own client numbers. Change any figure to match your business and watch the math update.
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Sources and assumptions
Every default below is an industry benchmark from published research or your own business, never a Barnett Automation result. We are pre revenue, so treat the sourced figures as planning numbers and the assumptions as starting points to replace with your real data.
- Lead to booked appointment, current baseline: 30% sourced
Chili Piper's analysis of 4M form submissions put the industry average, without instant scheduling, at ~30%. Average B2B first response runs 42 to 47 hours, and fewer than 1% answer within 5 minutes (Workato, 2026), which is the gap this closes. - Booking rate with a 60 second response: 60% assumption
Roughly 2x the baseline, a planning hypothesis rather than a documented result. Chili Piper found that instant booking, letting a lead grab a time right after the form fill, lifted booking to 66.7% against a ~30% average without it. Answering within 5 minutes instead of 30 also makes a lead far more likely to qualify (21x) and connect (100x), per the MIT / InsideSales Oldroyd study, though those are single lead odds, not a booking multiple. - Appointment show rate: 75% assumption
Booked B2B sales meetings commonly no show 20 to 30%. Set this to your own calendar's number. - No show reduction from reminders: 0% by default assumption
Automated reminder cadences are widely reported to cut no shows 30 to 50%, but we have not proven it here, so the calculator starts this lever at 0 and the estimate rests on the booking lift alone. The system owns the reminder cadence, so it is a lever we control: raise it to model the upside. - Shown appointment to close: 25% assumption
Typical for a qualified B2B consultation. The system does not change your close rate, so it stays the same on both sides of the math. Use your real number. - Monthly leads and average deal value your data
These are yours. Defaults are placeholders for a ~$1M service business running paid traffic.